Buenos Aires, December 24 (NA) – Telefe is once again surprising its viewers and fans of MasterChef Celebrity with new programming changes. According to the Argentine News Agency, Wednesdays are the heart of the cooking reality show, as it is typically the day of the Elimination Gala. In this instance, one participant must leave the competition, which usually generates the week's highest audience peaks. However, Telefe decided that there will be no live broadcast of the culinary show this Wednesday, December 24. Why there is no live MasterChef Celebrity this Wednesday The ratings leader channel opted to protect its flagship product from the natural drop-in viewership that occurs during the Christmas Eve dinner, thus preventing one of its most important nights from suffering the impact of low ratings. Amid competition from family gatherings and celebrations, open TV viewership drops dramatically every December 24. And on Christmas Day, Thursday, there will be a cooking show, but a repeat. This way, MasterChef fans will get a television truce to enjoy Christmas Eve, with the promise that the elimination will be revealed when the regular programming resumes after the holiday. For the authorities at Telefe, airing an elimination—content that requires continuity and attention from the audience—would be a 'waste' of metrics for a show that averages double-digit numbers. Instead, the 'pelotas' (balls) channel will air a special musical program on Christmas Eve.
